Here are some tips from the Pitch Avatar team to help creators of presentations, webinars, social media posts, videos, and more improve the effectiveness of their materials.
No one doubts that personalized online content is more engaging and delivers information more effectively. This is equally true for nearly all types of materials – whether educational, social, entertaining, or, of course, commercial. But what exactly is modern personalized content? Today, the concept goes far beyond a simple personal email with links. New technologies are continually expanding the possibilities for personalizing online content. To keep up with the times, we recommend following these guidelines:
Carefuly research your audience
This is your first step toward properly personalizing content. The deeper and more detailed your research into your audience, the better you’ll be able to personalize your content. Any information about your viewers could be crucial – age, profession, place of residence, hobbies, areas of interest, current circumstances in their company/organization/community, and so on. You need to clearly understand what interests your audience and what doesn’t. This will allow you to attract customers with information that truly resonates with them.
Ensure deep personalization
The previous step will help you carefully tailor your online content to specific viewers. For instance, you can use their industry-specific jargon, mention local landmarks or historical events relevant to their region, and more. Of course, when necessary, you should also translate your content into the viewer’s language – not just subtitles or captions but also the speech of speakers and hosts. You can use our AI presenter assistant, Pitch Avatar, to do this in just a few clicks.
Stay updated with new ideas
It’s no secret – many people are naturally conservative. Once they get used to certain tools, they hesitate to leave their comfort zone to try something new and more advanced. But this approach leads to falling behind in the competitive race. Make it a rule to explore new solutions in online content creation at least once every quarter. Most of these tools offer trial periods, so you can test them out. Pitch Avatar is no exception.
Create interactive content
Try to make your content respond to user actions and behavior. You can use games, quizzes, surveys, dynamic slides that can be manipulated, adaptive modules, and more. Ideally, personalized online content should function like a network of branching paths, allowing each viewer to follow the route that suits them best.
Provide prompt feedback
The quicker you begin personal interactions with an interested viewer, the faster they’ll turn from a potential customer into a loyal one. Ideally, your audience should be able to reach out to you at any moment – even if they’re watching recorded online content. The Pitch Avatar team has developed a multi-level response system for viewer questions, comments, and requests, turning pre-recorded content into an interactive experience. And for those who prefer minimal setup, there are pre-configured solutions tailored to the author’s objectives.
By using these five tips and the Pitch Avatar AI assistant, you can take your online content to a new level of effectiveness.
Give it a try and see for yourself!
