Our Pitch Avatar team shares the latest trending statistics related to the growth and influence of social networks.
- There are 4.76 billion active social network users, accounting for about 60% of the global population (MARKETSPLASH).
- On average, users spend 2 hours and 23 minutes daily on social networks. In total, this will amount to approximately 500 million years spent on social networks in 2024 (Datareportal).
- As of April 2024, Facebook had 3.065 billion users. YouTube follows with 2.504 billion, while Instagram and WhatsApp share third place with 2 billion users each. TikTok has 1.582 billion users, and WeChat has 1.343 billion (Statista).
- 93% of marketers who use social networks advertise on Facebook (Website Rating).
- 47% of all internet users worldwide visit YouTube monthly (Backlinko).
- The average TikTok user opens the app 19 times per day (Website Rating).
- Posts with practical tips are among the most shared content on social networks, accounting for about 18% of reposts on platforms like Facebook, Pinterest, and Instagram (Website Rating).
- By 2026, China is expected to have 1.27 billion social network users, India 1.11 billion, and the United States 323.07 million (MARKETSPLASH).
- By 2027, the number of social network users is projected to reach 5.85 billion (Exploding Topics).
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