Pitch Avatar team is sharing some compelling and relevant statistics about video content that caught our attention.
- In 2023, 91% of companies used video as a marketing tool (Wyzowl).
- Short-form videos are the most commonly used media format in marketers’ content strategies (HubSpot).
- The most popular platform for marketing videos in 2023 was YouTube, used by 78% of marketers, followed by Facebook at 71% (Statista).
- On YouTube, 47.9% of daily watch time comes from mobile devices, 12.9% from desktops and laptops, and 39.2% from smart TVs and other devices (eMarketer).
- 48% of video marketers create and use videos featuring live hosts, speakers, or actors (Wyzowl).
- 38% of video marketers produce videos in-house, 24% outsource video creation to external providers, and 38% use a combination of both approaches (Wyzowl).
- 75% of video marketers utilize AI tools to create and/or edit marketing videos (Wyzowl).
- In 2024, 58.8% of average daily social media time in the U.S. will be spent watching videos (eMarketer).
- By 2025, the share of daily social media time spent on video is projected to rise to 60.1% (eMarketer).
- The most effective duration for marketing videos, according to 39% of marketers, is 30-60 seconds. Other preferences include 1-2 minutes (28%), under 30 seconds (18%), 2-3 minutes (10%), and 3 minutes or more (5%) (Wyzowl).
- Short-form videos are considered the most cost-effective investment in marketing content compared to other formats (HubSpot).
- Global spending on video advertising is forecasted to reach $241.9 billion USD by 2028 (Statista).
- 91% of people watch videos to learn more about a product or service. Moreover, 82% of people have been convinced to purchase a product or service after watching a video (Wyzowl).
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