How Pitch Avatar accelerates SDR onboarding
and speeds up sales of new products
Empowering SDRs: 75% faster onboarding with Pitch Avatar
Overview
Client Background: Softprom, a leading IT distributor operating in 33 countries with 94 offices and a multilingual team, frequently faces challenges in new Sales Development Representatives (SDRs)onboarding and training existing teams on new or updated vendor products.
With over 90 brands and more than 1200 products in their portfolio, timely and effective training is crucial for Softprom’s success. However, team leads often lack the time to provide extensive product training due to their involvement in sales activities.
With over 90 brands and more than 1200 products in their portfolio, timely and effective training is crucial for Softprom’s success. However, team leads often lack the time to provide extensive product training due to their involvement in sales activities.
33
Countries
94
Offices
90
Brands
1200
Products
Solution:
To address these challenges, Softprom implemented a pilot project with Pitch Avatar, rolling it out for 10 key vendors in 12 languages.
This deployment significantly saved time and resources, allowing Softprom to establish a centralized knowledge library where SDRs can access training materials at any time. This solution reduces the dependency on live training sessions.
This deployment significantly saved time and resources, allowing Softprom to establish a centralized knowledge library where SDRs can access training materials at any time. This solution reduces the dependency on live training sessions.
Key results:
Faster sales readiness: Onboarding time for new SDRs is reduced by 75%, allowing them to ramp up to full productivity quickly.
Cost-Efficient training: Saves 50% on training material creation and localization across 12 languages, significantly lowering training expenses.
Automated training and continuous refreshers: Training content is delivered automatically, with easy access for SDRs to review materials as needed.
Accelerated product familiarity: SDRs become proficient in new products within the portfolio 50% faster, ensuring they are ready to sell right away.
Comprehensive knowledge control: Knowledge checks and progress tracking allow managers to monitor SDR training completion, ensuring alignment with objectives.
Challenges
- Costs and Time for Course Creation:
Developing comprehensive training materials is expensive and time-consuming, particularly for a portfolio with over 1200 products.
- High Workload for Team Leads:
Training new SDRs while managing their own sales targets is challenging, leading to insufficient training coverage.
- Need for a Reliable Knowledge Base:
With a diverse range of products, there is a constant need for a clear resource to guide SDRs in selling each product effectively.
- Global Team Coordination:
Organizing effective training across different time zones presents logistical challenges, often leading to inconsistent learning experiences.
How Pitch Avatar solves these challenges:
- Fast Onboarding:
New SDRs gain immediate access to interactive product demos and training materials, with real-time Q&A to learn at their own pace, cutting onboarding time by up to 75%.
- Automated New Product Training:
Upload product presentations once, and Pitch Avatar delivers them in multiple languages with localized voiceovers, saving 50% on translation and media production costs.
- Real-Time Analytics:
Track SDR progress and engagement with detailed data, ensuring alignment with training objectives and reducing management time by 60%.
- 24/7 Access:
SDRs can review presentations anytime, eliminating delays in learning new products.
Gains
SDRs were able to integrate new products more quickly and begin selling with confidence right from day one. Training became more cost-effective due to reduced expenses for creating and localizing training materials. With real-time notifications when clients view presentations, SDRs can respond immediately, leading to 25% faster deal closures.
Managers also receive detailed reports on SDR activity, enabling them to optimize training and enhance sales strategies based on engagement and performance insights.
Managers also receive detailed reports on SDR activity, enabling them to optimize training and enhance sales strategies based on engagement and performance insights.
“By implementing Pitch Avatar, our department revolutionizes the onboarding process for SDRs, ensuring that new hires are fully equipped to engage with products swiftly and efficiently, resulting in a 50% reduction in training time.”
Andrey A. Degtyarenko,
Head of Application and Cloud Solutions Department
Head of Application and Cloud Solutions Department