How Fiona, AI Chat-avatar, validated market
demand and drove conversion

Idea

The Pitch Avatar team has launched Fiona, an early beta version of an AI Chat-avatar. It was assigned the role of a consultant and had to explain users about Chat-avatar capabilities, collect user’s data by adding them to the waitlist and get notified when the version becomes public.

Objective

Test AI Chat-avatar functionality at the early stage
Discover the demand for the solution
Convert webpage visitors into leads by encouraging them to join a waitlist

Strategy:

The Fiona prototype was launched as a beta version on the company’s landing page, allowing users to test its core functionality and provide feedback.

The main call-to-action led users to provide their data and join the waitlist after engaging with the chat. It was important for us to make sure that Fiona provides listeners with correct relevant information. So we analyzed the dialogues of each session. That allowed us to make fast adjustments to Fiona’s prompt.

In addition, we thoroughly monitored the conversion rate from conversation to the target action to make sure the user provided us with their contact information.

Key features Fiona offers

Real-time user interaction
Avatar engages users directly through a conversational interface embedded on the landing page, providing instant responses to queries. Users can interact with the Avatar via voice or chat for a natural, intuitive experience. Fiona introduces itself and Pitch Avatar solutions, explaining how it supports various tasks across different industries.

Multilingual communication
Fiona can speak to the audience in their preferred language with an easy-to-switch language setting.

Adaptive dialogue
Fiona adapts its responses based on user input to maintain a relevant and engaging dialogue.

Lead generation focus
With a built-in Join waitlist button, Fiona collects user contact information to ensure lead generation.

Quick setup and prototype integration
Launched as an iframe widget for quick testing and deployment without the need for a full-scale AI product implementation.

Session analytics
View detailed analytics on each session, user activity, conversation script, slides of interest, user’s name and country after Fiona has interacted with a user.