The Pitch Avatar team shares a technique that helps turn a presentation viewer into a customer.
The oldest learning mechanism
Have you ever heard the expression “Monkey see, monkey do”? For all its humor, it quite accurately describes one of the cornerstones of the psychology of higher primates, including humans. Its essence is simple. We are prone to imitation. This psychological mechanism has ensured the simple and effective transmission of important knowledge and skills from parents to children, from experienced hunters, fishermen and gatherers to young tribe members just learning the basics of survival.
As it has since the Stone Age, the principle of “Do as I do” still works very effectively today. Each of us has probably encountered a situation when they learned something… for example, how to cook a dish, drill a hole in a wall, or perform a complex auto maneuver, and the learning process was made faster and easier thanks to someone (e.g. the author of a video clip) showing them how to do it, rather than a cookbook, an instruction manual, or a diagram in a driving textbook.
Unfortunately, quite often you can encounter a situation when the authors of online presentations neglect this principle, preferring to tell, rather than show, how exactly the promoted product works. This happens for various reasons. Some authors fall into the “expert’s trap” and believe that everything is very simple to understand without any demonstration. Some doubt their public speaking skills or fear that they are not telegenic. And some simply do not see any benefit in such demonstrations.
Striving for success
And now comes the time to speak about some “side effects” that result from the above-mentioned teaching principle. The main takeaway is that, thanks to it, we have formed an instinctive desire to imitate everything that is done by a person who assumes the role of a teacher. This is automatically perceived as a position of success. No wonder, as, for many thousands of years, only very successful members of the tribe were allowed to teach the young. It is no coincidence that we often see top athletes, businesspeople, and actors easily assume the role of trendsetter. Their success automatically evokes in us the desire to learn from them, and thus to act like them. This includes wearing their hairstyles, wearing the same watches, and having the same pets.
Now look at what comes out of this. When someone teaches us how to use, say, a program, demonstrating their success and telling us how it helped them become even more successful, we instinctively want what that successful individual has. This includes the program hey taught us to use.
It should be remembered that our brain is organized in such a way that at the subconscious level it makes no difference between what it sees in person and what happens on the screen. In order to realize where is reality and where is fiction, we need to make a conscious effort. But the subconscious always has time to react faster, and that’s why in horror movies we get scared at the sight of fictional monsters.
That being said, if you create an image of a super successful character showing an online presentation audience how to use your product or goods, viewers will instinctively want your product before they start critically evaluating it.
But where to get this character? Will the investment in the work to create it pay off? Reasonable questions. Even relatively recently, the creation of this kind of images required a lot of money, attracting professional actors, animators, computer graphics and effects specialists. Today there are services and products that can provide quick and inexpensive creation of virtually any virtual character for online presentation. For example, you can use our product – Pitch Avatar artificial intelligence-based presenter assistant.
Good luck, successful presentations and high income!
