How do you capture the attention of a potential client when they’re pressed for time? Numerous methods have been devised to determine a user’s online activities and how to present them with relevant information, but the challenge of initiating a conversation with the client remains unsolved.
Thanks to digital marketing tools, you can accurately track which emails users open and which links they click. Despite recent changes in browser policies, cookies allow you to know how much time a user spends on your site and what they do there. Social networks enable you to target your commercial offer and know what each user does. Account-Based Marketing allows you to show specially crafted ads to specific users.
Suppose, thanks to a combination of all these tools, your marketing department has information that a user from your target audience viewed your post or web page, or they clicked a link in a newsletter. Maybe this happened more than once, and scoring showed that the client is promising. What will you do? Write or call them, send a request for acquaintance on LinkedIn or another social network? Even if you legally obtained their email address and phone number, and you tell them that you want to share information of professional interest to them (almost legal under GDPR), they will guess why you are calling and may not be pleased with the information that they were being watched, and in the EU, they can ask to delete all this information. Perhaps they were not really interested in this topic, and this persistence will spoil everything. Often, even if the client knows you and left their data on a lead form, they won’t find the time to arrange a presentation or web conference. At best, out of politeness, they will ask you to email them the materials, and your letter will go to the trash, or you may even end up on the spammers list. So, what to do?
An interesting solution to this problem is offered by Pitch Avatar. You import your presentation from YouTube or PowerPoint/PDF into the web service, add sound to the slides, and get a special web link to send to the user. If the user opens it in the browser, they will watch and listen to your recorded presentation. The uniqueness of the service is that you have a mobile application where a notification will come that your presentation was opened by the client, and you can connect online, see what the user is watching and listening to, and start talking to the user and showing slides, using a smartphone as a remote control and as a prompter, what to say to the slides. The user’s reaction when the “browser spoke” to them can be different, but you will definitely not be accused of addressing the wrong person, because your voice is just what the user wanted to listen to, and you just “caught” them in time.
What if the user doesn’t know you and is afraid to click a link from an unknown source to the presentation? You can insert an “active presentation”, as Pitch Avatar calls it, on your site’s page with a known domain, like embedding a video. The client can choose the duration of the presentation, for example, the most important content for 2 minutes and 10 slides (“pitch”), and not an hour – this is impossible in a video recording. There is an opportunity to ask the listener to enter their data before showing the presentation or during the process and get a new lead.
The listener can share slides on social networks, mark their attitude towards them, and ask questions to the author of the presentation, and he will answer at a convenient time if he is busy now.
This lead generation and customer communication channel, despite its aggressiveness, has potential because it saves the most valuable resource – time for all parties.
