In August 2026, the EU AI Act comes fully into force. From that moment on, companies developing, using, or selling AI systems in the European Union will be required to demonstrate compliance, not just claim good intentions.
For many AI companies, this regulation is still perceived as something abstract, complex, or “too legal.” In reality, the EU AI Act directly affects product development, documentation, sales processes, and enterprise trust. And the earlier companies start preparing, the lower the cost and risk will be.
On February 26, 2026, we’re hosting a practical webinar designed to help AI companies understand what the EU AI Act actually requires and how to prepare without unnecessary complexity.
Why the EU AI Act matters to your business
The EU AI Act applies to any company whose AI system is:
- developed in the EU,
- used in the EU, or
- sold to EU-based customers.
This includes startups and scaleups headquartered outside the EU. If your product touches the European market, compliance becomes a business requirement, not a legal checkbox.
What often creates risk is not intentional non-compliance, but misclassification. Many teams incorrectly assume their AI system is low-risk, only to discover later that it falls under stricter requirements — sometimes at the worst possible moment, such as during enterprise procurement or due diligence.
From theory to practice
This webinar focuses on practical execution, not legal theory.
Instead of discussing the regulation line by line, we’ll answer the questions founders and product teams actually ask:
- Does the EU AI Act apply to our product?
- How do the four AI risk categories work in practice?
- What documentation is truly required and what is often overestimated?
- How long does preparation realistically take?
- Which companies face the highest regulatory and financial exposure?
- What steps can be taken now to be ready before August 2026?
The goal is clarity. After the session, you should understand what applies to your company and what doesn’t and what to do next.
What you’ll learn on the webinar
During the webinar, we’ll cover:
- Why the EU AI Act is relevant even if your company is not physically based in the EU
- How to correctly classify your AI system across the four risk categories
- What compliance documentation looks like in real terms
- Typical preparation timelines and common bottlenecks
- Potential fines and enforcement risks
- Practical steps to start preparing now, without overengineering the process
Who should attend the webinar
This session is designed for:
- AI founders and co-founders
- Product and engineering leaders
- Legal, compliance, and risk professionals in tech companies
- Sales and revenue leaders selling AI solutions into the EU
- AI startups and scaleups preparing for enterprise contracts
If your AI product is part of your growth strategy in Europe, this webinar is highly relevant.
About the speakers
Yuliia Habriiel is a lawyer and the CEO & Co-founder of eyreACT, a compliance automation platform for EU AI Act, GDPR, and ISO 42001 requirements. In 2025, eyreACT raised €500K in pre-seed funding and launched a free pilot to help tech companies prepare for EU AI Act compliance ahead of the August 2026 deadline.
Viktoriia Abed, Chief Revenue Officer at Pitch Avatar, brings 14 years of experience in international B2B tech and SaaS. Having led marketing and sales teams at Adobe Systems Inc., Allbiz, Weblium, and Bitrix24 Ukraine, she focuses on how regulation impacts sales cycles, enterprise trust, and revenue growth.
Start preparing before the pressure builds
August 2026 may seem far away, but compliance preparation takes time, especially, when documentation, product decisions, and internal processes are involved.
This webinar is an opportunity to approach the EU AI Act calmly, strategically, and correctly.
📅 Date: February 26, 2026
⏰ Time: 16:00 CET
🔗 Register here!
