Here are some tips from the Pitch Avatar team to help you maximize the effectiveness of virtual presenters.
New technologies – New questions
Modern AI-based solutions have freed content creators and online event organizers from the puzzle known as “Where to find professional hosts/presenters?” Today, anyone can create them to their liking.
Take, for example, our Pitch Avatar. With it, you can either “bring to life” your digital double, based on a photo and voice recording, or construct any, even the most fantastic, image. These created presenters can flawlessly voice any text in any language. And they will do so not “mechanically” but according to chosen settings of emotions/intonations/facial expressions. Moreover, they can interact with the audience, answering viewers and relaying questions that go beyond their competence.
Thanks to this, presentation authors and webinar organizers can either minimize their participation or let digital assistants handle the entire event (including round-the-clock presentations at times convenient for viewers).
As is often the case, the introduction of new technologies inevitably raises questions about their optimal use. In the case of virtual AI presenters, based on our experience, some of the most common questions are: “How do you decide how many virtual presenters should be used in each case?” and “How do you choose the optimal images for virtual presenters?” We will try to answer these questions.
How many digital presenters should be in one presentation/webinar?
There are two simple principles you can use to answer this question. The first relates to the length of the presentation or webinar. Changing the presenter is one of the best ways to reset the audience’s attention. The fact is, viewers cannot maintain concentration for long, even on topics they find most interesting. This is well-known to experienced presenters, event organizers, filmmakers, and anyone who deals with audiences.
For quite a while, the “sermon rule” was considered a standard, according to which audience attention drops to zero by the end of the 10th minute of a speech/event/episode. However, times have changed, and today it’s safe to say that this time now averages no more than 5 minutes. We recommend aiming for 3-3.5 minutes, as many viewers prefer using mobile devices to watch content, and modern research shows that viewers watching a presentation on a smartphone tend to tire more quickly. Based on this, it is recommended to change the presenter approximately every 3-5 minutes.
The second principle is the number of topics/sections in your online event. It’s simple: one topic – one presenter. If it’s not possible (or if you don’t see the necessity) to prepare one presenter for each time segment and/or topic – create at least two characters and alternate them.
What should digital presenters be like?
Of course, the answer to this question primarily depends on the taste/imagination of the authors and a vast number of variables – from the presentation/webinar topic to the specific audience. We’d like to focus on one rule we find most important. They should be different. And so different that it immediately catches the eye. Once again, the main goal of changing presenters is to maintain the audience’s attention. It’s logical that if another man in a business suit, speaking with similar intonations and emotions, appears on screen after a man in a business suit, the change in presenters will not achieve its goal.
A good option is when a male presenter follows a female presenter. Or, for example, a robot after a human. In this case, pay attention to the presenters’ voices, ensuring they differ not only in gender but also in speech tempo, emotional coloring, and possibly volume.
So, use your imagination and create many different virtual presenters!
Good luck, successful presentations, and high profits!
