Our Pitch Avatar team highlights the latest metrics from the growing world of audio assistants and smart speakers.
- In 2025, the number of devices with a voice assistant installed will reach 8.4 billion (TechReport).
- 90% of people say voice search is easier and faster than typing (TechReport).
- 41% of U.S. residents use voice search daily (TechReport).
- 36% (103 million) of U.S. residents own smart speakers (Edison Research).
- 27% of people use voice search on mobile devices (Startup Bonsai).
- Voice search is most popular among the 18-34 age group (Startup Bonsai).
- 56% of users use voice search on smartphones to search for information about brands and companies (Demandsage).
- 52% of smart speaker users use them to find information about sales, arrivals, and promotions in stores (Demandsage).
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