Interesting statistics: Artificial Intelligence in marketing

Updated: May 30, 2025

Artificial Intelligence

The Pitch Avatar team presents key statistics that are valuable not only for marketers but also for IT professionals.

Artificial Intelligence in marketing

50% of marketing content writers use AI to enhance their content (HubSpot).
68% of marketers expect AI-powered search engines to boost website traffic (HubSpot).
36% (103 million) of US residents own a smart speaker (Edison Research).
45% of marketers use AI to generate ideas and inspiration, while only 3% use it for creating complete content (Orbit Media).
90% of marketers leveraging generative AI find it highly useful for content creation, with 60% using it for social media posts, 50% for product descriptions, and 43% for email writing (HubSpot).

Mobile devices in marketing

6.94 billion smartphones are in use worldwide (Exploding Topics).
70% of all website visits come from mobile devices (Statista).
52% of people use mobile search (HubSpot).
By 2024, mobile ad spending is expected to reach $399.6 billion (Statista).
80% of Generation Z, 62% of millennials, 66% of Generation X, and 35% of boomers prefer mobile search (HubSpot).
47.9% of time spent on YouTube happens on mobile devices (eMarketer).
Facebook users are 1.5 times more likely to watch videos on mobile devices (WebsitePlanet).
41% of email views occur on mobile devices (MailButler).
The U.S. leads mobile ad spending, with $150 billion annually, followed by China at $115 billion (Statista).
Over 58% of global web traffic comes from mobile devices (Statista).
74% of users are highly likely to return to a site if it is mobile-friendly, and 67% of mobile users are more likely to make a purchase from companies with mobile-optimized sites (WebFX).

Voice search

In 2025, 8.4 billion devices will have voice assistants installed (TechReport).
90% of people find voice search easier and faster than text search (TechReport).
41% of US residents use voice search daily (TechReport).
36% (103 million) of US residents own a smart speaker (Edison Research).
27% of people use voice search on mobile devices (Startup Bonsai).
Voice search is particularly popular with those aged 18-34 (Startup Bonsai).
56% of people use smart speakers to search for information about brands and companies (Demandsage).
52% of smart speaker users search for information about sales, new arrivals, and promotions in stores (Demandsage).

Social media and blogs in marketing

By 2024, 5.07 billion people will use social media (Statista).
94% of B2B marketers use short posts on social media and blogs (Content Marketing Institute).
The average blog post length in 2023 was 1,416 words (OptinMonster).
Companies with active blogs generate 67% more leads than those without (DemandMetric).
Only 3% of blog posts exceed 2,000 words (Orbit Media).
36% of marketers using AI spend less than 1 hour creating longreads for blogs (SEMrush).
51% of marketers rely on AI to create longreads without additional resources (SEMrush).
90% of B2B marketers use social media platforms for content distribution (Content Marketing Institute).
Facebook is the most popular social network among marketers, used by 57%, followed by Instagram at 55% (HubSpot).
89% of B2B marketers use LinkedIn for lead generation, with 40% considering it the most effective for attracting quality leads (Sprout Social).
Instagram posts generate 23% more engagement than Facebook. In 2023, 22% of Instagram users watched stories with branded content, while 36% engaged with those stories (HubSpot).
84% of B2B marketers agree LinkedIn offers the best return on investment among social media platforms (Content Marketing Institute).
50% of shoppers read a company blog before purchasing (HubSpot).
56% of marketers use content-sharing tactics on social media (SEMrush).
Social media is the most preferred platform for product discovery among consumers aged 18-44 (HubSpot).
The average social media user spends 2 hours and 24 minutes on social media daily (DataReportal).
90% of marketers believe building an active online community is crucial for a successful social media strategy (HubSpot).

Video

91% of companies used video as a marketing tool in 2023 (Wyzowl).
Short-form video is the most commonly used media format in marketers’ content strategies (HubSpot).
The most popular platform for marketing videos in 2023 is YouTube, used by 78% of marketers, followed by Facebook at 71% (Statista).
47.9% of time spent on YouTube daily is on mobile devices, while 12.9% is on desktops, and 39.2% is on smart TVs and other devices (eMarketer).
48% of video marketers create videos featuring live presenters, speakers, and actors (Wyzowl).
38% of video marketers create videos themselves, 24% outsource video creation, and 38% use a combination of both approaches (Wyzowl).
75% of video marketers use AI tools for video creation and editing (Wyzowl).
In 2024, 58.8% of daily social media usage in the U.S. will be spent watching videos (eMarketer).
By 2025, video is expected to account for 60.1% of average daily social media time (eMarketer).
The most effective length for marketing videos is 30 seconds or shorter (39%), followed by 1-2 minutes (28%), and up to 30 seconds (18%) (Wyzowl).
Short-form video offers the best return on investment in marketing content (HubSpot).
Global video advertising spending is expected to reach $241.9 billion by 2028 (Statista).
91% of people watch videos to learn more about a product or service, and 82% were persuaded to buy a product after watching a video (Wyzowl).

Audio content

Online audio ad spend is expected to grow from $11.78 billion in 2024 to $16.09 billion by 2029 (Statista).
25% of marketers include audio content (e.g., podcasts) in their content strategy (HubSpot).
Only 3% of marketers use audio chats as part of their strategy (HubSpot).
36% (103 million) of U.S. residents own smart speakers (Edison Research).
The average internet user spends 1 hour 38 minutes daily listening to music streaming services (Kepios).
616 million music streaming service subscribers are expected by 2024 (Statista).
Global music streaming revenues reached $19.3 billion annually (Statista).
By 2023, the number of podcasts worldwide reached 3 million, with 178 million episodes (Statista).
61% of audio content listeners pay close attention to ads, while only 19% of TV viewers are not distracted by other media when ads appear (Audacyinc).
53% of smart speaker owners say they are likely to respond to ads they hear (Basis Technologies).
21.2% of working-age internet users listen to podcasts weekly, spending an average of 1 hour and 2 minutes per day (Kepios).
Podcast advertising revenue reached $4.02 billion in 2023 (Statista).
86% of podcast listeners recall podcast ads better than any other ad format (Basis Technologies).

Email marketing

99% of email users check their inbox daily, with 58% doing so first thing in the morning (MailButler).
79% of marketers believe email is one of the most effective marketing channels (Constant Contact).
Only 16% of marketers rate their email strategy as “successful,” while 43% describe it as “somewhat successful” (MailJet).
The top three email strategy tactics are personalization (41% of marketers), segmentation (35%), and send time optimization (31%) (MailJet).
Segmented emails are opened 30% more often and generate 50% more click-throughs (HubSpot).
43% of marketers using generative AI find it most useful for creating email copy. Among them, 54% rate it as “very effective” (HubSpot).
47% of email recipients open emails based solely on the subject line. Conversely, 69% mark emails as spam based just on the subject line (OptinMonster).
40% of email users have at least 50 unread messages in their inbox (MailButler).
64% of marketers personalize emails using segments (Constant Contact).
41% of email opens happen on mobile devices (MailButler).
37% of email users spend less than an hour a day checking email, while 22% spend between 2 to 5 hours a day (MailButler).
The number of active email users is expected to grow to 4.48 billion by 2024, reaching 4.73 billion by 2026 (MailButler).

Visual content

Posts with images generate 650% higher engagement than those without images (DemandSage).
Infographics are read 30 times more often than written articles and can increase website traffic by up to 12% (DemandSage).
Using color infographics increases reader attention and comprehension by 82% (DemandSage).
56% of marketers use infographics for all of their marketing purposes (DemandSage).
74% of marketers include photos in their social media posts (DemandSage).
The most popular type of visual content among marketers is original graphics, used by 36% of marketers, followed by stock photos (34%) (Venngage).
61.5% of marketers used artificial intelligence when creating visual content (Venngage).
Visual content should consist of large, easy-to-read elements since approximately 2.2 billion people globally suffer from visual impairment (World Health Organization).
60% of companies used infographics as part of their content strategy (DemandSage).
45% of Internet users are more likely to click on a link accompanied by an infographic (DemandSage).
43% of marketers find creating high-quality visual content to be one of their most challenging tasks (DemandSage).
40% of marketers prioritize creating mobile-optimized visual content (HubSpot).
70% of social media users prefer to get information through infographics rather than plain text (DemandSage).
People who follow illustrated instructions complete tasks 323% better than those using text-only instructions (Springer Nature).
The brain processes infographics 60 times faster than plain text (DemandSage).

Content marketing

39% of marketers consider keyword-based content optimization their top strategy (HubSpot).
68% of companies enhance ROI in content marketing using AI (Semrush).
50% of content marketers use AI for topic research, 46% for working on titles and keywords, and 36% for writing texts (Content Marketing Institute).
72% of B2B marketers use generative AI-based tools to solve content-related challenges (Content Marketing Institute).
47% of marketers use AI to develop their content marketing strategies (Semrush).
Content marketers spend approximately 4 hours each workday on administrative and operational tasks (HubSpot).
The most common challenges B2B marketers face include:
- 58%: Lack of resources
- 48%: Aligning content with the buyer’s journey
- 45%: Aligning content creation between sales and marketing
- 41%: Issues with the workflow and/or content approval process (Content Marketing Institute)
94% of B2B marketers use short articles/posts in their content strategy, followed by video (84%) and case studies/customer stories (78%) (Content Marketing Institute).
58% of marketers use AI to write blog posts (Semrush).
41% of marketers rate email as the most effective tool in their content strategy (Litmus).
73% of marketers distribute content via email newsletters (Content Marketing Institute).
47% of marketers successfully collaborate with micro-influencers (HubSpot).
80% of small business owners and marketers write their own content, with 17% hiring in-house writers and 14% collaborating with freelancers (Semrush).
79% of companies improve content quality with AI (Semrush).

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