Our team at Pitch Avatar shares some of the most relevant and intriguing data we’ve come across – insights that help paint a clearer picture of the modern online customer profile.
- In 2024, the number of online shoppers worldwide reached 2.71 billion, accounting for 33% of the global population. This represents a 2.7% increase compared to 2023. The number of e-shoppers is expected to grow to 2.77 billion in 2025 and 2.86 billion in 2026. The largest concentration of online shoppers is in China, with 904.16 million users, followed by the United States with 288.45 million (Sellers Commerce).
- The average spending per visit to an online store in 2024 was $2.61 USD. The highest average spending per visit was recorded in the Health & Beauty category, at $3.02 USD, followed by Home Appliances, at $2.66 USD (Statista).
- The average number of items per online transaction in 2024 was 4.95 products (Statista).
- In 2024, during the winter holiday shopping season, online shoppers spent $1.2 trillion USD, marking a 3% increase compared to 2023 (Investopedia).
- 83% of online shoppers conduct their own research before visiting a store or placing an order, aiming to learn more about the product they are interested in (Sellers Commerce).
- 44% of online shoppers begin their product search through search engines, while 41% go directly to an online store or marketplace (Sellers Commerce).
- More than two-thirds of online shopping carts are abandoned before purchase. In 2024, the cart abandonment rate reached 70.19%. The last time this figure exceeded 70% was in 2012–2013, and it has not dropped below 68% since then (Statista).
- In 2024, the leading reason for cart abandonment was shipping costs, cited by 41% of online shoppers. The second most common reason (30%) was unexpected fees during checkout or the ability to find the product at a lower price elsewhere (Statista).
- 80% of online shoppers are willing to abandon a purchase if the checkout process is too complicated. One in five will cancel their purchase if registration is required (Investopedia).
- 53% of online shoppers search for products internationally (Sellers Commerce).
- Nearly half (48%) of consumers prefer to search for products on online marketplaces rather than directly on brand or retail websites (Statista).
- It is expected that in 2025, 21% of all retail purchases worldwide will take place online. This figure is projected to increase to 22.6% by 2027 (Sellers Commerce).
We hope these insights help you shape and fine-tune your online business plans. No matter what you do, our AI assistant, Pitch Avatar, is here to lend a hand.
Pitch Avatar mainly helps you create virtual characters based on your own photos. With these avatars, you can turn any text into engaging, high-quality videos in no time.
But that’s not all. Pitch Avatar comes packed with handy features like:
- A library of ready-to-use avatars and voices
- Customizable ways for your avatar to interact with viewers
- An AI text generator to help you brainstorm and write scripts
- The option to create audio-only tracks
- A simple slide builder and editor
- Built-in polls and quizzes
- Tools to add illustrations and edit your videos right inside Pitch Avatar
- A translator to reach a wider audience
- A smart system for quick, real-time chats between you and your viewers
All together, Pitch Avatar makes creating modern online content fast, easy, and effective.
