Our Pitch Avatar team shares the latest statistics that have caught our attention, highlighting the current state of the World Wide Web.
- The number of internet users has reached 5.35 billion people, which is approximately 66% of the planet’s population (Datareportal). For comparison, in 1995 there were only 16 million people (MARKETSPLASH).
- 53.6% of internet users live in Asia. Next: Europe (13.7%), Africa (11.9%), Latin America/Caribbean (9.9%) North America 6.4%. Among countries, China has the most internet users – 1,010,740,000 people. India is in second place – 833,710,000 people (Website Rating).
- The average time a typical internet user spends online every day is 6 hours 40 minutes (GWI).
- The main motive for going online for 60.9% of users is to search for information. The desire to stay in touch with friends and family is in second place (56%). Watching movies, series and other videos is third (52.3%) (Datareportal).
- As of the end of 2023, there were about 1.13 billion websites in the world. Of these, 82% were inactive (Website Rating).
- 94.6% of Internet users use the Internet via a smartphone (Datareportal).
- As of January 2024, mobile devices generated 55% of global web traffic (Website Rating).
- The dominant language on the internet is English. It is used by 25% of websites (MARKETSPLASH).
- As of the end of 2023, the average global internet penetration rate was 65.7%. The highest level of penetration is in North America, where 93.4% of the population uses the internet. Next: Europe (89.6%), Latin America/Caribbean (81.8%), Middle East (78.9%) and Australia/Oceania (71.5%) (Website Rating).
- 97% of internet users of working age use social networks at least once a month. 94.7% – chats and messengers. 80.7% – search engines. About 75% – online stores and trading platforms (Datareportal).
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