Our Pitch Avatar team is sharing the latest metrics that have caught our attention regarding audio content.
- Online audio ad spending is projected to grow from an expected $11.78 billion in 2024 to $16.09 billion by 2029 (Statista).
- 25% of marketers incorporate audio content (e.g., podcasts) into their content strategy (HubSpot).
- Only 3% of marketers are utilizing audio chats (HubSpot).
- 36% (103 million) of U.S. residents own smart speakers (Edison Research).
- The average internet user spends 1 hour and 38 minutes a day listening to music streaming services (Kepios).
- The number of subscribers to music streaming services exceeded 616 million in 2024 (Statista).
- Global music streaming revenues reached $19.3 billion annually (Statista).
- In 2023, the number of podcasts worldwide reached 3 million, with 178 million podcast episodes (Statista).
- 61% of audio content listeners pay full attention to ads, compared to just 19% of TV viewers who aren’t distracted by other media during ads (Audacyinc).
- 53% of smart speaker owners are likely to respond to ads they hear (Basis Technologies).
- 21.2% of working-age internet users listen to podcasts at least once a week, spending an average of 1 hour and 2 minutes a day on them (Kepios).
- Podcast advertising revenue reached $4.02 billion in 2023 (Statista).
- 86% of podcast listeners recall podcast ads better than ads from any other medium (Basis Technologies).
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