Our team at Pitch Avatar is excited to share some key statistics that caught our attention, showcasing the use of content in promoting products and services.
- 39% of marketers believe the top content strategy is optimizing content based on keywords (HubSpot).
- 68% of companies increase their ROI from content marketing with the help of AI (Semrush).
- 50% of content marketers explore new topics using artificial intelligence, while 46% use AI for working on headlines and keywords, and 36% for writing content (Content Marketing Institute).
- 72% of B2B marketers utilize generative AI tools to handle content-related tasks (Content Marketing Institute).
- 47% of marketers use AI to develop content marketing strategies (Semrush).
- Content marketers spend around 4 hours each workday on administrative and operational tasks (HubSpot).
- The most commonly mentioned challenges for B2B marketers are: lack of resources (58%); aligning content with the customer experience (48%); coordinating the content creation process between sales and marketing (45%); and issues with workflows and/or content approval processes (41%) (Content Marketing Institute).
- 94% of B2B marketers use short articles/posts in their content strategy, followed by 84% using videos, and 78% using case studies or customer stories (Content Marketing Institute).
- 58% use AI for writing blog posts (Semrush).
- 41% of marketers consider email the most effective content strategy tool (Litmus).
- 73% of marketers use email campaigns to distribute their content (Content Marketing Institute).
- 47% of marketers have successfully partnered with micro-influencers (HubSpot).
- 80% of small business owners and marketers write their own content, while 17% hire in-house writers, and 14% work with freelancers (Semrush).
- 79% of companies enhance their content using AI (Semrush).
If you’re looking to improve the quality and effectiveness of your online content, try our AI assistant, Pitch Avatar. It can not only enhance your presentations and other sales and promotional materials but also help you save time and resources.
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