Our Pitch Avatar team is sharing some of the latest email marketing metrics that have captured our attention.
- 99% of email users check their inbox every day, with 58% doing so first thing in the morning (MailButler).
- 79% of marketers consider email one of the most effective marketing channels (Constant Contact).
- 16% of marketers rate their email strategy as “successful,” while 43% consider it “somewhat successful” (MailJet).
- The top three email strategy tactics are personalization (41%), segmentation (35%), and send-time optimization (31%) (MailJet).
- Segmented emails are opened 30% more often and generate 50% more click-throughs (HubSpot).
- 43% of marketers who use generative AI find it most useful for creating email copy, with 54% of them rating it as “very effective” (HubSpot).
- 47% of email recipients open emails based solely on the subject line, while 69% mark emails as spam based on the subject line alone (OptinMonster).
- 40% of email users have at least 50 unread messages in their inbox (MailButler).
- 64% of marketers personalize their emails by segments (Constant Contact).
- 41% of email views occur on mobile devices (MailButler).
- 37% of email users spend less than an hour a day on email, while 22% spend two to five hours a day (MailButler).
- The number of active email users is projected to reach 4.48 billion by 2024 and 4.73 billion by the end of 2026 (MailButler).
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