Here are some expert tips from the Pitch Avatar team, answering a popular question among content creators.
- The purpose of your video should be clearly stated. Keep two questions in mind as you work on it: First, “What information do I want to convey to the audience?” and second, “What kind of reaction do I want from the audience?”
- Research your audience. It’s very rare for a video to be intended for everyone at once. Typically, it is aimed at a specific group known as the target audience. When crafting your message, focus on their communication style and interests.
- Use artificial intelligence, but avoid directly copying its text. AI can generate high-quality and relevant content, but it often tends to be too general, superficial, and impersonal. Therefore, we strongly recommend using AI as a tool to assist the author, rather than acting as the author itself.
- Personalize the text. Incorporate words and phrases that reflect your individuality, along with personal stories and associations. This will highlight the uniqueness of your video content and make it more memorable to your audience.
- Keep your texts and sentences short. Modern research shows that maintaining viewers’ attention is increasingly difficult. It’s safe to say that the ideal length for most online videos today is no longer than 3-4 minutes. As for short sentences, they are simpler to voice and are easier for viewers to understand.
- Divide your video content into small “chapters”. This approach benefits both creators and viewers. Chunked content is easier for viewers to remember, and it makes the editing process simpler for creators.
- Start with engaging and valuable information right from the start. As mentioned earlier, online video creators today don’t have the luxury of long greetings or speeches. You need to capture the audience’s attention immediately.
- Try to use a natural, conversational style whenever possible. This approach makes viewers feel more connected to the speaker, especially when paired with the right intonation, emotions, and gestures. While it’s not always suitable for every type of online video, and sometimes formal language is necessary, you should aim to avoid it when possible. However, keep in mind that when using a conversational style, it’s important not to be overly familiar.
- Link your text to the video sequence. It’s common to find video content where the speaker’s text and the visual elements seem disconnected, but this is a mistake. Online videos should be cohesive, with the text and visuals working together as one. Whether you create the text first and choose visuals to match, or develop the video sequence first and write commentary to fit, the key is that they should complement and synchronize with each other. Ideally, edit both the text and visuals in parallel to maintain that harmony.
- Check your text by reading it aloud. This universal editing technique works for all writers. Listening to your content helps identify errors, typos, and other flaws more easily.
- The ending is just as important as the beginning. The audience tends to remember the conclusion of your content the most, so make sure to include key information toward the end if you want it to stick with viewers. If you need them to take a specific action, place your call to action at the end for maximum impact.
In conclusion, we’d like to offer one more piece of advice. If you’re an online content creator and an active user of social networks and video hosting platforms, we recommend trying Pitch Avatar. This AI assistant is designed to create virtual presenters and speakers. Here’s how it works: Simply upload a photo and text in any language to Pitch Avatar. The tool will animate the image and voice the text with a cloned voice, using the style and emotions you select in the settings, complete with facial expressions and gestures. You don’t have to use your own images or voices, Pitch Avatar also offers a growing database of options to choose from.
Pitch Avatar’s capabilities go beyond just creating digital twins. When configured correctly, its virtual speakers can engage with viewers interactively. They can answer questions, search for information, record comments to be passed back to the creators, and more.
In addition, Pitch Avatar comes with a variety of useful features for online content creators, including:
- An AI-powered text generator to help develop and write scripts
- A slide designer/editor
- Embedded questionnaires and tests
- A translator
- An advanced communication system for real-time interaction between viewers and creators
Overall, Pitch Avatar is designed to quickly and efficiently tackle all aspects of modern online content creation.
Try it and see for yourself!
