Pitch Avatar team shares key metrics that caught our attention regarding infographics and other illustrations.
- Posts with images generate engagement levels 650% higher than those without (DemandSage).
- Infographics are read 30 times more frequently than written articles and can boost website traffic by up to 12% (DemandSage).
- The use of colorful infographics enhances readers’ attention and understanding of content by 82% (DemandSage).
- 56% of marketers use infographics for all their marketing goals (DemandSage).
- 74% of marketers include photos in their social media posts (DemandSage).
- The most popular type of visual content among marketers is original graphics, used by 36% of them, followed closely by stock photos, which are utilized by 34% (Venngage).
- 61.5% of marketers have used artificial intelligence to create visual content (Venngage).
- Visual content should consist of large, easy-to-read elements since approximately 2.2 billion people worldwide suffer from vision impairments (World Health Organization).
- 60% of companies have incorporated infographics into their content strategies (DemandSage).
- 45% of internet users click on links accompanied by infographics (DemandSage).
- 43% of marketers find that creating high-quality visual content is one of the most challenging tasks they face (DemandSage).
- 40% of marketers prioritize designing visual content optimized for mobile devices (HubSpot).
- 70% of social media users prefer to receive information through infographics rather than plain text (DemandSage).
- People who follow illustrated instructions perform tasks 323% better than those using purely text-based instructions (Springer Nature).
- The brain processes infographics 60 times faster than regular text (DemandSage).
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