The Pitch Avatar team discusses how journalists and bloggers can enhance the effectiveness of their materials using an AI-based assistant.
For many years, the vast majority of journalists were regarded primarily as masters of the written word. The expression “pen sharks” didn’t arise by chance. By the way, for the purposes of this discussion, let’s agree that “journalists” will refer not only to those working in media but also to bloggers, columnists, copywriters, and others who deliver information to a wide audience. Including, why not, writers as well.
However, as early as the 20th century, the printed word began to share its dominance. The emergence of radio, followed by television, provided people with alternative, more accessible, and biologically natural ways to consume current information. In recent decades, audio and video have experienced a resurgence as key communication methods with audiences. The popularity of vlogs, podcasts, audio and video versions of articles, short videos, interviews, discussions, and solo broadcasts on platforms like YouTube continues to grow. This trend is evident to anyone who spends even a few hours on the internet.
However, it would be a significant mistake to claim that texts, serving as a “bridge” between journalists and their audience, have become completely obsolete. That is still far from the case. The current situation is simply that the consumer of information now desires a choice — whether they want to be a reader, a listener, or a viewer.
Accordingly, the optimal modern strategy for presenting material is to produce text, audio, and video versions simultaneously. This seems fairly obvious to most journalists and bloggers. The problem is that, until recently, this process was very labor-intensive. Recording audio and video versions consumed a significant amount of time. And, to be honest, the results were not always of high quality. Stumbling, factual errors, incorrect intonations, and poorly conveyed emotions are common in both audio and video recordings, which are widespread across the modern internet.
Fortunately, new technologies based on artificial intelligence have simplified this process. One example is our AI assistant, the Pitch Avatar presenter. In just a few seconds and a few clicks, it can voice any text with selected emotions and intonations. Meanwhile, the user can either clone their own voice or choose from a relevant collection.
When it comes to video, Pitch Avatar allows you to create and “animate” your digital twin. Similar to the voice options, instead of creating an avatar from a photo, you can select an image from the database.
In summary, journalists, publicists, and bloggers can once again prioritize their work with text. The AI assistant Pitch Avatar will handle the creation of audio and video versions of articles and other publications.
Give it a try and see for yourself!
