The Pitch Avatar team shares some of the latest metrics related to smartphones and tablets that have recently caught our attention.
- There are approximately 6.94 billion smartphones worldwide (Exploding Topics).
- 70% of all website visits come from mobile devices (Statista).
- 52% of people use mobile search (HubSpot).
- Mobile advertising spending is projected to reach $399.6 billion in 2024 (Statista).
- Mobile search is preferred by 80% of Gen Z, 62% of Millennials, 66% of Gen X, and 35% of Boomers (HubSpot).
- 47.9% of time spent on YouTube is on mobile devices (eMarketer).
- Facebook users are 1.5 times more likely to watch videos on mobile devices (WebsitePlanet).
- 41% of email views occur on mobile devices (MailButler).
- The United States leads in mobile ad spending ($150 billion per year), followed by China ($115 billion per year) (Statista).
- More than 58% of global web traffic is generated by mobile phones and smartphones (Statista).
- 74% of users say they are likely to return to a website if it is mobile-friendly. Additionally, 67% of mobile users say they will make a purchase from a company with a mobile-friendly website (WebFX).
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