A few practical tips from the Pitch Avatar team to help authors strike the right balance between human creativity and AI assistance in their work.
As expected, the widespread use of AI tools has sparked complaints about a flood of low-quality, cookie-cutter content. Let’s be clear — the technology itself isn’t to blame. The real culprit is people misusing AI, feeding it poorly thought-out or formulaic prompts and getting back equally uninspired outputs.
The consequences are everywhere: the internet is filling up with identical articles, audiences keep seeing the same presentations, managers groan as they read the same phrasing over and over in reports and plans, and investors, without even finishing, toss out repetitive startup pitches. And don’t even mention teachers and professors — they’re overwhelmed by hundreds of identical essays, papers, and homework assignments.
Give AI Clear and Creative Prompts
One of the biggest reasons AI ends up producing bland, cookie-cutter content is that the prompts we give it are too simple. Keep in mind: most AI tools are built to get results as quickly as possible while using minimal resources. Why spend extra time or computing power if the user didn’t ask for it?
For example, if you just say, “Write me an essay about spring,” don’t be surprised when the result looks a lot like thousands of other essays out there.
So, what’s the solution? Make your prompts original and specific. Try something like:
“Write a 5,000-character essay describing a mid-19th century American schoolboy’s impressions of early spring.”
Feel the difference?
The same idea works for other types of content too. Suppose you need an image of a robot. If you simply ask, “Draw me a robot,” you’ll probably get something generic. But if you say:
“Create an image of a robot dressed as a classic English butler, standing at the front entrance of a manor,”
you’ll get something much more unique and interesting.
In short: the clearer and more imaginative your prompt, the better the AI’s output. And don’t forget — sometimes it takes a few tries to get it exactly right.
Be a Creator, Not a Passive Consumer
One of the worst ways to interact with AI is to give it a task, copy or download the result, and just submit it to a client or publish it. AI doesn’t yet have human creativity and cannot produce fully original, high-quality content on its own.
If you want your content to truly stand out, carry your personal touch, and have a unique, distinctive style, you need to create it yourself — using AI as a helper, not the main author.
There are two approaches that can help you achieve this:
- Create the content yourself first, then ask AI to check for errors and suggest ideas for style or substance. After that, decide which suggestions are worth keeping.
- Give AI a task, then thoroughly revise and edit its output. Afterward, you can loop back to the first approach.
Remember: when AI suggests “make the text smoother” or “make the image more accurate,” it’s often just averaging things out. Follow AI’s advice thoughtfully and carefully, not blindly.
Check and Refine What AI Produces
This might sound like a standard tip, but it’s worth repeating. Even with all the advances in AI, these tools still sometimes “hallucinate,” provide inaccurate info, or make logical mistakes. That’s why it’s crucial to review and edit AI-generated content at every stage, especially before you hit publish or submit it. Your reputation depends on it.
Compare Your Work with Other Content
Want to be sure your text, image, or presentation is truly original? Do a quick online search and see if anything similar exists. This will immediately show you what might need adjusting or if you even need to change anything at all.
The key is balance. “Similar” doesn’t mean “identical.” Don’t rush to delete your work and start from scratch. In these situations, AI can be a great stylistic assistant, suggesting tweaks and reformatting that help your content stand out.
Keep Exploring and Collecting Ideas
Always be on the lookout for new ideas, and keep a record of them. You never know which one will really shine. Keep a file, a notebook, or a digital idea bank — the richer your personal collection, the more likely your content will be truly original. This approach has served creators throughout history, and it will continue to do so.
Bottom Line
In the “dance” between humans and AI, the human should lead. Let the machine handle checking for errors, editing, suggesting formats, gathering info, or creating templates.
Save the creative work for yourself: the concept, ideas, style, and overall approach. That’s how working with AI can produce content that is not only high-quality but truly original.
