IKRITERO (www.kritero.io) is a business-oriented cybersecurity consultancy based in Madrid, Spain, offering GRC (Governance, Risk, and Compliance) advisory services to executive teams and boards.
The company combines proprietary methodologies, senior-level expertise, and operational independence to help organizations anticipate threats, govern with clarity, and meet regulatory requirements.
Challenges
In cybersecurity, the stakes are too high for content that gets ignored. If someone loses focus or skips through a document, that knowledge gap becomes
a real vulnerability for the company.
That is why alongside consultancy services KRITERO provides different cybersecurity trainings and “píldoras” – short-form, targeted micro-learning pieces for their customers.
For a long time, creating learning materials in PDFs for this purpose was the default. It was easyto produce but hard to make them memorable.
Static documents lack interactivity and fail to hold attention, as well as struggle to convey complex topics in a way that actually lands. The team wanted something more dynamic and personalized, but without the big budget for video production
Solutions
Training
Interactive training sessions on cybersecurity topics created based on the company's PDFs
Awareness
Cybersecurity literacy that brings value-added results to the company's clients
Efficiency
Professional-looking content without huge budgets for video production
Results:
Pitch Avatar is not a core operational tool for KRITERO, but it has raised the bar for how training content is delivered and received.
Previous approach
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Static PDF documents
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Low engagement from clients
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Generic feel
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One-way content consumption
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Difficult to differentiate from standard consulting
With Pitch Avatar
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Avatar-led interactive presentations
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Noticeably higher engagement
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Personal delivery
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Dynamic, presenter-style experience
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Feels like a premium service
What’s next?
For KRITERO, this is just the beginning. As avatar technology evolves, the plan is simple: make every piece of security content as engaging and professional as the advisory behind it.
Do you create training content for your
employees or clients?
Find out how Pitch Avatar can help you deliver it better.