April 25, 2025

Key statistics on social networks and blogs

Business, Buyer Engagement, Marketing, Sales Communication

Our Pitch Avatar team shares the latest metrics that we find valuable in relation to social media and marketing blogs.

In 2024, the number of social media users reached 5.07 billion (Statista).
94% of B2B marketers use short posts on social media and blogs (Content Marketing Institute).
The average length of a blog post in 2023 was 1,416 words (OptinMonster).
Companies that use blogs generate 67% more leads than those without active blogs (DemandMetric).
Only about 3% of blog posts exceed 2,000 words (Orbit Media).
36% of marketers using AI spend less than 1 hour writing a longread for a blog (SEMrush).
51% of marketers, thanks to AI, no longer spend additional resources on creating longreads for blogs (SEMrush).
90% of B2B marketers use social media platforms to distribute content (Content Marketing Institute).
The most popular social network among marketers is Facebook, with more than 3 billion active users. It is used by 57% of marketers, while Instagram ranks second with 55% usage (HubSpot).

89% of B2B marketers use LinkedIn for lead generation, with 40% of them considering it a tool for attracting the most effective leads (Sprout Social).
Instagram posts generate 23% more engagement than Facebook. In 2023, 22% of Instagram users watched Stories with branded content, and 36% interacted with or shared branded Stories (HubSpot).

50% of buyers read a company blog before making a purchase (HubSpot).
56% of marketers use social media content-sharing tactics (SEMrush).
Social media is the most preferred platform for product discovery among consumers aged 18-44 (HubSpot).
The average social media user spends 2 hours and 24 minutes on social media each day (DataReportal).
90% of marketers believe that building an active online community is crucial for a successful social media strategy (HubSpot).

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