Let’s start with the main thing, namely a clear definition of what exactly the software, commonly referred to as Lead Capture Software, is created to solve.
In its most concise form, it sounds like this: Lead Capture Software – tools that help you find and collect information about potential customers who are interested in your product or service.
They are primarily aimed at reaching people who have visited your website, those with profile resources related to your line of work, or other marketing channels. Lead Capture Software tools use different methods such as data collection forms, chatbots, and calls to obtain visitors’ contacts and learn more about their interests and needs. This eases both the process of converting visitors into customers and following up with them.
We are sure that after reading the above someone will ask why Lead Capture Software should be separated into a category separate from Lead Generation Software? If we consider this question in the broadest sense, we cannot disagree with the fact that both types of products have the same general purpose. Moreover, in the days when marketers and sellers only had a dozen software tools at their disposal, there was little point in different classifications. One was enough – software for marketing.
But today, when there are thousands of software tools, you can’t do without definitions and classifications that help you quickly understand what each of them is intended to be used for. That’s why Lead Generation Software, unlike Lead Capture Software, today is commonly understood as solutions that help to attract more people to a website or other marketing channels, and these solutions work to increase traffic and brand awareness.
Let’s imagine how this works. Let’s say you offer… Well, let’s say a smart home ice cream maker. You’ve created a lot of different content to draw attention to your products. But how do you determine which of the people who have visited your website and social media, watched presentations and read articles, and generally visited ice cream or kitchen appliance resources are really interested in purchasing your machine? The solutions you would choose to accomplish these goals are Lead Generation Software. This task is exactly what software from the Lead Capture Software category solves.
It’s time to try to answer the question, ‘How to choose a Lead Capture Software tool?’ For this purpose, we decided to offer two alternative classifications, and at the end of the article, a list describing the respective solutions. We did not include our Lead Catcher in the final list. But we did so purely out of modesty. You understand – it belongs there.
Classification of Lead Capture Software tools by functionality
This is probably the easiest way to choose an LCS program. You just need to decide how advanced a solution you need. This classification is a good guide for those who are just starting to familiarize themselves with lead capture tools and don’t really know what their needs are yet. You can try different options from simple to complex until you find the best one.
- LCS tools with basic functionality. These programs allow you to collect contact information from visitors to your website or other channels using simple forms or widgets. As a rule, they do not offer additional features. Examples: CallPage, Leadfeeder, LeadBoxer.
- LCS tools with advanced functionality. This software makes it possible not only to collect visitors’ contact information, but also to learn more about their interests, needs, and behavior. It can usually be used to evaluate, qualify, segment and lead leads. Examples include ZoomInfo, Lusha, WhatConverts, and NetLine.
- LCS tools with advanced functionality and CRM integration. In addition to what was mentioned in the previous two points, such solutions allow you to not only collect and process lead information, but also automatically transfer it to your customer relationship management (CRM) system. This helps you better organize your customer outreach and manage your leads, as well as synchronize relevant data with your marketing and sales campaigns. Examples include Jotform, Monday sales CRM, HubSpot.
Classification of Lead Capture Software tools by lead source
This approach to selecting lead capture solutions is convenient because it allows you to choose one or more programs based on what sources you rely on when prospecting for customers.
- LCS website tools. These programs are designed to collect contact information through forms, chatbots, pop-ups, landings, etc. Typically, they can be used to analyze traffic and visitor behavior on your website. Examples: Jotform, Landingi, Leadpages, CallPage, Leadfeeder.
- LCS social media tools. This type of software is focused on capturing leads on Facebook, LinkedIn, Twitter, etc. It can often be used to track and participate in conversations related to your brand, line of work, or industry. Examples include Lusha, Lead Connect, LeadSift.
- LCS email tools. These programs allow you to collect contact information of your email subscribers through opt-in forms, landing pages, emails, etc. In addition, they usually help you create and send email marketing campaigns to attract and retain leads. Examples include Mailchimp, AWeber, ConvertKit.
- Event LCS tools. This group of solutions is aimed at those who actively use online presentations, webinars, conferences, etc. to attract potential customers. Typically, their functionality also includes managing registrations and providing feedback at events. Examples include Stova, Momencio.
Popular Lead Capture Software products
Jotform. Easy-to-use form builder with thousands of ready-to-use templates, including templates for lead capture. Integrates with CRM and other lead capture tools.
HubSpot. A feature-rich CRM platform that, among other things, allows you to collect and process lead information, automatically transferring it to your customer relationship management system. Also provides features such as analytics, marketing automation, email outreach, website creation, etc.
ConvertKit. Marketing platform for authors looking to monetize their audience. Provides email lead capture, giving bloggers, podcasters, and other content creators the ability to create and send campaigns. It also offers features such as opt-in forms, landing pages, email automation, and more.
LeadBoxer. A website lead capture platform that allows you to track and measure visitor behavior on your resource. Its other features include lead segmentation, lead intent detection, and lead notifications.
ZoomInfo. A comprehensive tool, and one of its tasks is to provide the most complete picture of customers and potential customers. This goal is achieved with a solid database and a rich set of features. In addition, ZoomInfo offers solutions for email marketing, account-based marketing, and sales automation.
Stova. An event management ecosystem that, among other things, helps capture leads from online presentations, webinars, conferences, trade shows, etc. It integrates with CRM, marketing automation, and various event solutions.
LeadSift. A tool for capturing leads from both social media and websites. Helps you track and analyze social conversations related to your brand or industry, qualify leads and determine their intent.
Mailchimp. An email marketing platform that allows you to create and send email campaigns to attract, capture, and retain leads. Also offers the advantages of features such as CRM, landing pages, opt-in forms, and analytics.
Lusha. A browser extension that helps you find and analyze information about potential customers. Integrates with LinkedIn, Salesforce, HubSpot, and other platforms used to collect and populate lead data.
Monday sales CRM. A lead capture platform with CRM integration that provides a focus for the entire sales process in one place. Among other things, it helps automate the sales process and track sales performance.
WhatConverts. Software for tracking and analyzing different marketing channels – calls, chats, and forms. It’s equipped with functionality for lead qualification, lead attribution, and lead reporting.
Leadfeeder. A solution for capturing leads from websites, allowing you to identify companies interested in your website and get contact information for their key people. It integrates with CRM and other lead management tools.
Momencio. A solution designed for event managers and writers. Provides lead capture from any device, analytics, long-term replenishment of attendee information, assistance in creating and sending personalized materials via email, and other features.
NetLine. A B2B demand generation platform that helps capture leads attracted by marketing content. Allows you to distribute content through a network of B2B publishers, as well as get detailed analytics on your audience.
AWeber. An email lead capture solution that helps you create and manage subscriber lists, as well as create and send personalized marketing campaigns. In addition, it offers features such as opt-in forms, email automation, and reporting.
Landingi. A drag-and-drop landing page builder for creating and optimizing landing pages aimed at capturing leads from websites. It can be used to launch and optimize an unlimited number of campaigns to convert visitors into customers. It integrates with various marketing and sales tools.
Leadpages. Another platform for creating and optimizing landing pages to help capture leads from websites. Offers more templates and features than Landingi, but requires a larger budget and more time to customize.
CallPage. A lead capture program for capturing leads from websites, designed to increase the conversion of visitors into calls. It analyzes website visitor behavior and offers them a free callback from a sales manager within 28 seconds.
Lead Connect. A lead capture program from LinkedIn that helps automate finding and reaching out to potential customers using this social platform. Among other things, it offers connectability to CRM, email, and other tools.
As an afterword, let’s share a consideration that simply begs to be made when analyzing popular Lead Capture Software products. Many teams with related solutions, in the course of the industry’s competitive struggles, have strived to maximize the functionality of their LCS product, until it might seem that there is no difference between any of them. But this is not the case. If you dig deeper, it quickly becomes clear that each still has its own unique features and capabilities. Consequently, an advanced, modern marketer should have several relevant tools for different tasks. Including, our Pitch Avatar Customer Catcher.
Good luck and high income!
