Hiring with AI: Smarter Decisions or Faster Mistakes?
AI tools now screen CVs, rank candidates and even conduct interviews. Recruitment has become faster. Whether it has become better is a different question.
Many hires that look perfect on paper still fail within the first months. The reason is rarely missing skills. Far more often, the person doesn’t fit the role, the team, the manager or the organisation. Many AI tools aren’t designed to see this, and some simply automate the guesswork and biases they promise to remove.
On October 27, Pitch Avatar is hosting a free online webinar on this topic.
About the speakers
Lucija Veličan Marković, PhD, is a work and organisational psychologist and tech founder with more than 15 years of experience in talent acquisition, psychometrics and applied behavioural science.
She is Co-founder of Ruth, a predictive analytics startup in Graz, Austria, that uses AI to predict how well people fit a role, a team and an organisation. Her research is backed by around EUR 2 million in Austrian research funding and draws on more than 40,000 candidate profiles. She also works as Senior HR Consultant at Talentarium, an IT headhunting agency.
Lucija has recently spoken at Zukunft Personal Europe in Cologne and at Women in AI Austria. Ruth was shortlisted for Newcomer of the Year at the HR Inside Award Austria 2026.
Viсtoria Abed is Chief Revenue Officer at Pitch Avatar, with 14 years of experience in international B2B business. Since 2010 she has worked in the tech and SaaS industries, with 13 years in marketing and 6 in sales. She has headed marketing and sales departments at Adobe Systems Inc. (Ukraine & CIS), Allbiz, Weblium and Bitrix24 Ukraine, and for more than seven years has been training and mentoring sales and marketing professionals.
What you'll learn
- Where AI genuinely improves hiring decisions and where it creates new risks
- The four layers of fit (role, team, manager and organisation) and why they often pull in different directions
- How to recognise a trustworthy AI hiring tool: scientific validation, transparency, fairness and human oversight
- What European regulation, including the EU AI Act, expects from AI used in hiring
- Practical questions to ask before you let any algorithm influence a hiring decision
Who should attend
HR leaders, recruiters, hiring managers, founders and team leads who make or influence hiring decisions. No technical background is required.
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📅 October 27, 2026
🕓 16:00 CET (10 AM EDT)
💻 Online, free
