Let’s try to imagine, based on current trends and tendencies, what commercial and informative internet content will look like in the coming years, not even decades.
Before we begin, let’s take a few sentences to talk about the big picture. A whole generation of presenters was inspired by Guy Kawasaki’s unique 10:20:30 standard. At the time, a 20-minute presentation with 10 slides revolutionized the industry, freeing viewers from events and recordings that lasted half an hour, an hour, or even an hour and a half, often with little to no illustrations!
But times have changed, and 20-minute presentations with static slides, especially in online formats, already seem archaic. And it’s not just because of the ever-accelerating pace of life and constantly increasing volumes of information. New tools and technologies, including those related to AI development, give presenters fundamentally new opportunities. This means that the standards for online presentations will become – and this process is already underway – completely different. What will they be like? This text is our answer to that question.
Dynamics instead of statics.
The basis for online presentations will be video, animation, interactive “live” slides, and other dynamic content. Statics will not completely disappear into the past, but will turn from the main type of illustration into an additional one. Actually, this trend has been emerging for quite some time. It is no secret that dynamic content sells better than static content. Regardless of whether you want your audience to pay you with money or their time and attention. Those interested can easily find many confirmations of this in sociological studies circulating on the network. But, in general, this is already obvious. It is no coincidence that many well-known and well-published writers strive to have their works adapted for the screen.
The only thing that previously stopped presenters from generously supplying their content with dynamic content was the complexity and cost of its production. But today there are enough tools that allow you to cope with this task without special preparation. At the same time, it will take no more time than assembling a quality slide ten years ago. In the near future, most of the dynamic content for presentations will be produced using video AI generators, which allow you to get either a short cartoon in the style of Walt Disney’s classic masterpieces, or a dynamic slide based on video games of the era of slot machines, or a stylized “walk” through Mars, shot as an amateur video. Static slides will remain the honorable role of covers, electronic business cards, and the like.
Virtual immersion and engagement.
The growing availability of augmented and virtual reality technologies, which until recently were used almost exclusively by blockbuster directors, is already influencing the work of presenters today. While they are still executing orders and tasks for clients. But one does not need to be a visionary to understand that creating your own virtual space will soon be no more difficult than working with image AI generators.
The ability to organize a virtual tour of a house that has not yet been built or of a picturesque island, to give a potential buyer the feeling of being behind the wheel of a new car or on board a cruise liner, to offer the audience the opportunity to try out a new device in virtual reality or to “fit” a new piece of furniture into their own interior – all this and much more will be available to any presenter.
Augmented and virtual reality will take the quality and depth of audience engagement and immersion to a fundamentally new level. And this, as we know, is one of the main components of the success of online presentations.
Absolute personalization
With each passing year, analytical systems work better, more accurately, and faster, and their functionality is constantly expanding. The day is not far off when AI analysts will automatically personalize presentations based on who is watching them. What seemed like the future in the movie “Minority Report” will become, so to speak, the minimum basic level. Presenters will be able to not only address each viewer by name, but also create all presentations according to the “tree of options” principle, configuring them so that their course automatically switches to one or another “branch” based on the interests of each potential client.
In the future, it is not difficult to imagine an online presentation that self-edits based on AI analyst recommendations, adapting to the interests and requests of a specific viewer.
Avatars with avatars… for avatars.
Most likely, the majority of online presentations in the future will be conducted not by people, but by AI avatars. Why fight the fear of public speaking and master the art of oratory when you can create a virtual host who will conduct an event on a given topic according to a loaded script with all the necessary intonations and reactions? At the same time, avatars will be based not only on the image of the real author of the presentation. If necessary, the host can be Godzilla or pink.
Obviously, the AI avatar will save a lot of time. The author of the presentation does not need to be present. If a situation arises that requires his intervention, he will receive a corresponding call through the feedback system. But in most cases, the AI avatar will handle all tasks, including answering most of the audience’s questions. Most likely, it will even be able to accept and process preliminary applications for the purchase of goods or services.
This is all the more likely because many buyers are likely to send their own AI avatars to online presentations, configured to focus on key points, ask questions, leave “business cards,” and even place preliminary orders.
By the way, speaking about the future of AI avatars, we have a keen understanding of the developments in this field, given that one of our flagship products is the specialized AI assistant for presenters, Pitch Avatar. You can see for yourself how it streamlines the work.
Best of luck, successful presentations, and high profits!
