5 simple rules for creating promotional and sales content from Pitch Avatar team.
- An online presentation should be primarily designed for viewing on mobile devices. The number of people using smartphones and tablets as their main means of accessing the Internet is continuously increasing. Therefore, when creating content—whether an online presentation or otherwise—it’s important to consider the mobile device as the primary tool for viewing. However, it’s also essential to ensure that the presentation remains comfortable to view on a desktop.
-
- An online presentation should be interactive. The viewer should be able to interact with the content and the presenter. Make sure to include an interactive component in the presentation script. For example, prize contests or special slides with which the viewers should perform various manipulations. At the same time, viewers should always get a reaction to their questions and comments – even if they are watching the presentation in a recording. To do this, you need to use AI assistants, such as our Pitch Avatar, which can communicate with the audience independently.
-
- The online presentation should be short. We recommend a maximum duration of 3 to 3.5 minutes, excluding communication with the audience. The days of commercial online presentations lasting dozens of minutes are over. Nowadays, 20 minutes is considered the length of a webinar, not a presentation. To put it in perspective, ask yourself when was the last time you willingly watched at least 10 minutes of promotional or sales content?
-
- An online presentation should be based on video, not static images. Moving visuals capture attention more effectively than stationary ones. Today, creating videos and animations is easy with the help of content generators powered by artificial intelligence. Be sure to take advantage of these services and applications.
-
- An online presentation should be error-free. Today, there’s no need to struggle with public speaking and on-camera work if it’s not your strength or preference. Mistakes such as hesitations, incorrect intonation, and uncertain behavior can spoil the impression of online content and diminish its commercial effectiveness. Every presentation can be perfected using AI assistants, like Pitch Avatar. With this tool, you can create a virtual presenter based on a real person’s photo and voice, or design a fictitious speaker. The AI will deliver the text flawlessly with the appropriate pace, intonation, and language of your choice.
Good luck, success, and high income!
